EMPLOYER BRANDING

INTRODUCTION Employer branding is an important part of talent acquisition, engage and retention strategies for organizations. But it is important to manage and evaluate the employer brand to ensure its success. One of the challenges is that there is no universal model for employer brand management. Assessments of the employer brand are often subjective and untrue. The level of development of an employer brand is core related to the level of development of the company’s business process as a whole. With a robust employer brand, the Company's competitiveness increases, the number of candidates for its vacancies increases, the duration of employee employment in the company increases, and staff turnover decreases.  The target audience of the employer brand requires new approaches to management from the employer. This is due to a change in the generation of candidates in the labour market. Most of the companies are loosing potential employees due to EVP mismatch and Employer Brand immat...

EMPLOYER VALUE PROPOSITION (EVP) The Employee value proposition is a set of distinctive offering and benefits such as monitory and non-monetary provided by the organisation to its employees, in exchange for their skills, capabilities and experience they bring and further empower the company’s business vision, mission and values. Today's organisations face significant difficulties in employee attraction and maintenance, EVP keeps on being acknowledged as a vital structure for enhancing organizational execution (Watson, 2012), and driving attraction and duty in the work market.  Main Component of EVP EVP addressed the five main components, such as : Compensation : this covers all the financial benefits/ offers such as salary, bonuses, promotions, allowances, etc.  Benefits: this covers the additional benefits such as health insurance, retirement scheme, paid leaves, etc. Career : Career stability and professional growth should be clearly defined. Every employee must be aware of ...

Employee engagement plays a pivotal role in building the employer branding. When employees are engaged, they become invested in their work and the organization's success. This positively affects how they see and represent their employer. Here are some positive views   Alignment of Values: Engaged employees are more likely to align themselves with the mission, vision and value of the organization, contributing positively to its brand image. According to a study by Towers Watson, companies with high levels of employee engagement experience a 19.2% increase in operating income compared to those with low engagement levels (Towers Watson, 2012). Brand Ambassadors: Engaged employees act as brand ambassadors both online and offline, helping to promote the company's brand and culture to potential talent and customers. A Gallup poll found that companies with highly engaged workforces outperform their peers by 147% in earnings per share (Gallup, 2016). Positive Reviews and Testimonial...