EMPLOYER BRANDING: EMPLOYER BRANDING IN RECRUITMENT

 

In the current context, employer branding is more important than ever as the job market becomes more competitive. As the worldwide population ages, competition for employees is likely to become an increasingly important issue. Obtaining the suitable human resources becomes increasingly problematic as the number of applicants per vacancy declines. Companies should develop strategies to ensure that their human resource base remains adequate for the challenges of doing business. By adopting a resource-based view of the firm, the importance of human capital as a source of competitive advantage becomes apparent (Amit & Schoemaker 1993; Hanson et al. 2002), and securing qualified staff becomes a strategic imperative. According to Branham (2001), employer branding is a means of ensuring access to potential employees.


The employer brand refers to the package of psychological, economic, and functional benefits provided by employment and identified with an employer (Thorne 2004). The role of the employer brand is to position the firm in the minds of potential employees as a great place to work (Branham 2001).


WHAT IS THE RECRUITMENT PROCESS

The crucial aspect of Human Resource management involve attracting, and selecting qualified candidates for job opening within an organization. Here is an overview of the recruitment process of human resource.

  1. Identifying the Need: 

The process begins with identifying the need for a new employee or filling an existing vacancy. This could be due to expansion, turnover, or restructuring within the organization (Schuler & Jackson, 2007).


  1. Job Analysis and Description: 

A detailed job analysis is conducted to determine the roles, responsibilities, qualifications, and skills required for the position. This information is then used to create a job description outlining the job title, duties, qualifications, and other relevant details (Milkovich & Boudreau, 2010).


  1. Recruitment Strategy:

Organizations employ various methods to attract potential candidates, including internal job postings, advertising on job boards, social media recruitment, employee referrals, recruitment agencies, and career fairs (Phillips & Gully, 2015).


  1. Advertising and Posting:

Applications and resumes received from potential candidates are screened to identify individuals who meet the minimum qualifications and requirements specified in the job description (Gatewood, Feild, & Barrick, 2010).


  1. Interviewing: 

Qualified candidates are invited for interviews, which may include one or multiple rounds of interviews with different stakeholders such as HR representatives, hiring managers, and team members (Breaugh, 2009).


  1. Assessment and Evaluation:

Depending on the position, candidates may undergo further assessments such as skills tests, personality assessments, and background checks to verify credentials and suitability for the role (Robbins & Judge, 2018).

  1. Selection Decision:

After evaluating all candidates, a selection decision is made based on factors such as qualifications, experience, interview performance, and overall fit with the organization's culture and values (Dessler, 2015).

  1. Offer and Negotiation:

The selected candidate is presented with a job offer, including details such as salary, benefits, start date, and other terms of employment. Negotiations may occur to finalize the offer (Martocchio, 2017).

  1. Onboarding:

Once the offer is accepted, the new employee goes through an onboarding process to familiarize themselves with the organization, its policies, procedures, and their specific role within the company (Noe, Hollenbeck, Gerhart, & Wright, 2017).


The effective recruitment contributes to building a skilled and motivated workforce, which is important for the success of the organisation.


HOW DOES EMPLOYER BRAND HELP IN RECRUITMENT PROCESS



Organization must consistently convey a positive impression, thereby attracting highly skilled candidates. That can be an expensive and complicated task for the organization. Unfortunately, Employer branding is an important part of recruitment, but many people don’t think about how it will affect their company’s workforce.  


Employer branding in recruitment refers to the effort made by organisations to build their reputation as an employer. This is similar to how a corporate brand creates a value proposition for customers and defines its services and products in the marketplace.


Employer branding in recruitment reference the company’s value, culture, and mission. To achieve a positive employer branding, a company must provide a positive and encouraging workplace, which will help boost recruitment efforts.  


The Role of the employer branding plays a vital role in the Recruitment Process:


  1. Helping recruit talented people:

Competition to attract talented candidates becomes more difficult when recruiting for a smaller company because a small company may not be able to pay in salary or benefit what other large can offer. A strong employer brand will help you attract the best candidates, especially when targeting young, talented professionals. 


  1. Improve the pool of potential candidates:

When the company has the solid reputation, it will be easy to attract new talents within the sort of period of time the candidates will naturally come. Otherwise, it will take a lot of time promoting and reaching out to people to find candidates 


  1. Saving the money:

Once you begin to promote your job opportunities on all the career sites, the candidate search process can become expensive. When a company has a positive identity, a simple job page on the company site, LinkedIn profile or social media profile as a recruitment tool will help attract that wide range of talent. 


  1. Retained best employee and sharing the positive review

A strong employer brand will make the employees feel proud and better coming to work every day, it could make them become free brand ambassadors and share their experience how much they enjoy working. Additionally, employees might give positive reviews online and inspire other potential candidates to apply.



CONCLUSION


The process of building a strong employer branding requires considerable effort. However, this process is worth it as it will help the company improve its position in the job market, allowing  to attract talented candidates quickly and easily.


REFERENCE

Comments

  1. Tharukshi WijesingheApril 6, 2024 at 5:55 AM

    Employer branding is something that some organizations neglect but very important. It is as same as word of mouth in marketing. Employer branding is equally important as product branding. It could really help in recruiting specially simply by the way you react on candidates and how you response them. Good and very useful article.

    ReplyDelete
    Replies
    1. subanganApril 9, 2024 at 5:36 PM

      Appreciate your appreciation and appreciate you highlighting the crucial role that employer branding plays in the recruitment process.

      Delete
  2. Arundathi EgodawatteApril 6, 2024 at 6:08 AM

    Absolutely, building a strong employer brand is crucial for a company's success in attracting and retaining top talent.

    ReplyDelete
  3. AmilaApril 6, 2024 at 1:05 PM

    Thanks for the insightful post on the importance of employer branding in the recruitment process! It's crucial for organizations to establish a positive reputation to attract and retain top talent effectively. Great job summarizing the recruitment process and highlighting the role of employer branding. Keep up the good work Subangan!

    ReplyDelete
  4. vickneshApril 7, 2024 at 10:47 PM

    good blog. Employer branding in recruitment works by showcasing the organization's culture ,values and benefits to attract top talent .

    ReplyDelete
  5. Nilakshi MadushiniApril 9, 2024 at 11:50 AM

    Employer branding significantly influences recruitment by promoting a company's values, culture, and commitment to employee satisfaction. By showcasing a positive brand through channels like social media, organizations can attract top talent.

    ReplyDelete
  6. Amesha J ColinsApril 10, 2024 at 7:56 AM

    Yes so true i understood that Employer branding is crucial in a competitive job market, especially as the global population ages and competition for employees increases. Companies must develop strategies to maintain adequate human resources and secure qualified staff. Employer branding refers to the psychological, economic, and functional benefits provided by employment, positioning the firm as a great place to work.

    ReplyDelete

Post a Comment

Popular posts from this blog

EMPLOYEE VALUE PROPOSITION (EVP) AS A TOOL OF EMPLOYER BRANDING

Image
EMPLOYER VALUE PROPOSITION (EVP) The Employee value proposition is a set of distinctive offering and benefits such as monitory and non-monetary provided by the organisation to its employees, in exchange for their skills, capabilities and experience they bring and further empower the company’s business vision, mission and values. Today's organisations face significant difficulties in employee attraction and maintenance, EVP keeps on being acknowledged as a vital structure for enhancing organizational execution (Watson, 2012), and driving attraction and duty in the work market.  Main Component of EVP EVP addressed the five main components, such as : Compensation : this covers all the financial benefits/ offers such as salary, bonuses, promotions, allowances, etc.  Benefits: this covers the additional benefits such as health insurance, retirement scheme, paid leaves, etc. Career : Career stability and professional growth should be clearly defined. Every employee must be aware of ...
Read more

EMPLOYER BRANDING IMPACT ON THE BUSINESS GROWTH

Image
  INTRODUCTION Employer Branding plays an important role in shaping organizational growth. In the current context, most of the sectors continue to be one of the most competitive and dynamic sectors, it has become imperative for organizations to remain competitive by bringing on board the highly skilled and talented workforce.  Companies that succeed in these industries are those who focus on growth, innovation, and recognition. IF Employer brand should successfully manage, companies must put enough attention on to really excel in these industries, keep knowledge and innovative. The strong Employer brand significantly influences organizational growth in the following ways Talent Acquisition   An employer brand that is strong attracts top talent to the organization. When a company is recognized for its favourable work environment, prospects for advancement, and attractive employee benefits, it naturally attracts skilled professionals. This means the organization can select ...
Read more

EMPLOYER BRANDING : EMPLOYER BRAND VS EMPLOYER BRANDING AND PRIMARY OBJECTIVE OF THE EMPLOYER BRANDING.

Image
  INTRODUCTION Brands are among the organization’s most valuable assets and, as a result, developing the brand strategy is a key activity in many organizations. Although organizations generally focus their branding efforts towards developing product and corporate brands, branding can also be used in the area of human resource management. The application of the branding principles to human resource management has been termed “employer branding”  EMPLOYER BRAND VS EMPLOYER BRANDING As mentioned above, both the terms' employer brand and Employer branding are not interchangeable, and each definition is different. The term employer brand concerns how current and prospective employees perceive the organisation. In other words, establishing the identity of the organisation as an employer, and covers the organisation’s value, policy and behaviour towards the attracting prospective of employees and retaining the current employees of the organisation.   The employer branding ...
Read more